By Colin Bock
Modernization — a process in which a company or organization strives to market themselves through the most modern means possible. But is it necessary?
You see, the Dig, our school newspaper, is something I treasure the opportunity to write for; it gives me opportunity to speak my mind without the pressure of being forced to obey a set series of writing practices. In order to advertise for our creative writing, we send out weekly emails to our readers, and I feel quite proud each day to see my work in emails.
But, with new social media platforms like Instagram and Snapchat, it’s hard not to advertise through those platforms, too.
Personally, I see joining Instagram as the “bridge,” if you will, to modernizing our school newspaper and it gives others helpful insights as to what’s going on within our community rather than just the pieces being contributed by our students on a weekly basis.
The further step would be to publicize The Dig through snapchat, as it’s the next best thing. Modernization can often be a tacky, mainstream idea for traditional ideas such as our school newspaper. However, I see it as the next step towards a more accessible and enjoyable paper for the people, and I as a writer find the most humbling experience to be having others read my work.
The Dig, while officially being founded in 2013, is not the first student newspaper of Oregon Episcopal School. Previously, we had “The Blöphish,” which was only used digitally for three years between 2011-2014, with the Dig being subsequently started in the midst of the Blöphish’s tenure. However, as many would come to understand, the Blöphish was relatively inferior to The Dig as The Dig, from what I’ve come to realize, is more reader-friendly and easy to navigate.
Regardless of the platform, writing is intended to spark debate and to comfort those who possess the interest, and as a member of The Dig, it is my goal to have my work read.